Dolce&Gabbana opens its doors to Italian craftsmanship with ApritiModa

On the occasion of ApritiModa, on 24 and 25 October, Dolce&Gabbana opened the doors of its boutique at Corso Venezia 15 in Milan to the public, offering visitors the opportunity to step into the world of the brand and discover the people, skills and traditions that help define its identity.

A moment of openness and sharing, bringing the public closer to places, crafts and knowledge that would otherwise remain behind the scenes of the creative process.

Over the course of the two days, the boutique became a space for meeting and discovery, where visitors could explore not only Dolce&Gabbana creations, but above all the work, time, care and expertise of the people who bring them to life.

The value of craftsmanship

Italian craftsmanship has always been an integral part of Dolce&Gabbana. Collaborations with artisans, workshops and manufacturers help preserve skills and techniques passed down over time, enhancing crafts that represent an important part of Italy’s cultural heritage.

During the visit, the public had the opportunity to discover the worlds of tailoring and watchmaking through some of the skilled professionals who preserve the brand’s craftsmanship, exploring the gestures, techniques and processes that embody the most authentic meaning of Fatto a Mano.

Two different expressions of the same heritage of expertise, united by attention to detail, precision, respect for time and the central role of human craftsmanship.

The future of Fatto a Mano

A focus on people translates into caring for and passing on knowledge, while creating employment opportunities.

Among the artisans involved in the initiative were two young apprentices who joined the company through Dolce&Gabbana’s internal training programme. The programme supports new generations in learning traditional crafts, helping to preserve skills and knowledge over time.