DG Actives-Pedia: discovering the ingredients that make the difference

Knowledge at the heart of sustainability

Sustainability also means giving people the opportunity to understand what lies behind a product. With this goal in mind, Dolce&Gabbana Beauty has refreshed DG Actives-Pedia, its digital platform dedicated to exploring the ingredients and benefits behind its makeup and skincare formulations.

Redesigned with an even more consumer-oriented approach, the tool aims to make ingredient information easier to access, highlighting aspects that are becoming increasingly important in purchasing decisions, such as the origin of raw materials, formulation innovation and the sustainability characteristics associated with products.

Putting ingredients at the centre of the conversation

The new DG Actives-Pedia guides users through the ingredients that define Dolce&Gabbana Beauty formulations, offering dedicated insights into their properties and value.

Particular attention is given to naturally derived ingredients and the excellence of Made in Italy, both of which are distinctive elements of many of the brand’s Beauty creations. Among the most significant examples are active ingredients obtained from upcycled Italian citrus fruits, enhanced through processes that transform agricultural by-products into high-performance cosmetic ingredients.

Among the latest additions is the “Trending Now Ingredients” section, which highlights some of the most innovative and relevant ingredients of the moment. New filters dedicated to Made in Italy, Vegan and Upcycled ingredients also allow users to easily explore the elements that reflect Dolce&Gabbana Beauty’s responsible and innovative approach.

A digital experience making sustainability more accessible

Thanks to intuitive navigation and new digital features, including an artificial intelligence-based assistant, DG Actives-Pedia makes it easier to explore ingredients, benefits and formulations, fostering a deeper understanding of product characteristics.

The platform’s evolution also includes new content dedicated to Made in Italy, natural ingredients and sustainability-related topics, with the aim of providing consumers with increasingly clear and transparent tools to navigate the world of beauty.

A tool for more conscious beauty

With the relaunch of DG Actives-Pedia, Dolce&Gabbana Beauty takes another step forward in its journey towards promoting a more informed and conscious culture of beauty.

By sharing clear, accessible and transparent content, the platform highlights not only the products themselves but also the research, innovation and careful selection of raw materials that support their development. It is a tangible way of bringing consumers closer to the choices behind every formulation and making sustainability an integral part of the beauty discovery experience.