March 2026
Dolce&Gabbana introduces the Digital Product Passport with the My Sicily Bag
Dolce&Gabbana takes a decisive step towards more conscious fashion by introducing the Digital Product Passport
Between Tradition and Innovation: A New Paradigm
There comes a moment when creativity, technology and responsibility converge to shape a new paradigm. This is what happens with the My Sicily Bag, which preserves artisanal mastery while introducing the essential value of transparency. Designed to ensure full traceability throughout every stage of the product’s life cycle, this initiative also provides detailed information on the origin and quality of the selected materials.
My Sicily: A Story of Craftsmanship and Functionality
Born as a tribute to a special island, the My Sicily Bag blends its classic charm with a modern, sophisticated and cosmopolitan allure. The very name — My Sicily — evokes an idea of personal style expression. Crafted from luxurious plonge leather, the My Sicily enhances an aesthetic defined by sinuous lines and meticulously considered details, such as the tuck-in closure revealing a plaque adorned with a “guilloché” motif, the result of a complex ornamental technique. From the closure to the removable handle, from the horizontal rear zip to the shoulder strap, and through to the cotton lining, every element reflects a strong commitment to functionality.
The Digital Product Passport: a transparent journey
The My Sicily Bag becomes a meeting point between craftsmanship and technology through the Digital Product Passport. By simply bringing a smartphone close to the bag, a discreetly integrated NFC tag provides access to a digital passport, unlocking a range of exclusive information.
Through the Digital Product Passport, each My Sicily tells its own journey—from the composition and origin of the materials, selected and certified for quality and responsibility, to the traceability of the supply chain, revealing the stages involved in the processing of the leather and the elements that define the bag. From the transformation of the raw material to the creation of its details, through to final assembly and quality control, every step of the process takes place entirely in Italy. The same applies to the metal accessories, sourced from Italian suppliers, underscoring the essential value of Made in Italy.
The Digital Product Passport also offers care recommendations, designed to preserve the bag’s structure and qualities over time.
In this way, technology becomes a tool for making a more conscious choice—recognising not only the aesthetic value of the product, but also the quality of the raw materials and the responsible production decisions behind it.
Committed to the Future
The introduction of the Digital Product Passport marks the first step in a broader journey: building a universe where fashion, sustainability and transparency engage in harmonious dialogue. Dolce&Gabbana reaffirms its commitment to responsible choice, where luxury is expressed through aesthetics while also standing for excellence, durability and respect for resources.