June 2025
Dolce&Gabbana, H-FARM College and Georgetown University
A collaboration to support new talent and reflect together on the challenges of the future
Dolce&Gabbana collaborates with H-FARM College and Georgetown University for an international bootcamp that combines academic training with direct exposure to the excellence of Made in Italy.
For over two months, twenty top students from Georgetown University’s McDonough School of Business worked remotely on four Challenges in the beauty, legal, CRM, and marketing sectors, defined in collaboration with the relevant teams from Dolce&Gabbana and H-FARM College as part of an international bootcamp. The students were tasked with developing innovative strategies to address key issues related to the evolution of the brand’s business.
The Challenge—an initiative by H-FARM College that gives students the chance to solve real-world problems presented by top companies—focused on key areas for Dolce&Gabbana’s future: boosting the appeal of Dolce&Gabbana Beauty among younger generations in the US and China, finding legal solutions powered by AI to navigate complex regulations, and using technology-driven CRM strategies to build stronger connections with luxury consumers.
After a series of intensive lessons on entrepreneurship and artificial intelligence held by H-FARM College professors, from which students were able to further refine their projects, on the 15th of May 2025, Dolce&Gabbana opened its doors to working groups for a special day in which students had the opportunity to come into direct contact with the brand’s universe and officially present their projects to senior management.
With this initiative, Dolce&Gabbana consolidates its commitment to supporting and promoting the education of new generations, offering concrete and highly formative experiences in collaboration with excellent academic institutions.